As social media has grown, customer reviews have become big business. And it's not just for online businesses - ALL businesses are being reviewed, on specialist sites, Google, Facebook and the rest. It's just an extension of word of mouth. Whatever your business, someone will have written about you online.
97% of consumers search online for local businesses, and 85% trust online reviews as much as personal recommendations. Over half the people surveyed recently in the US claimed only to use a local business if it has more than 4 stars average reviews. These numbers are even higher in younger age groups and will only grow over time.
The vast majority of small businesses tend to adopt the "hope for the best" approach to reviews, always knowing that a single bad review can really harm your business. But you can do something about this, and just ignoring it is not the way forward.
Our tools provide you with the resources to manage the reviews you get (and isolate as much as possible any bad reviews), build a pipeline of good reviews spread across the important directories, and then market your business in social media using your very best 5-star reviews. Contact us to set up a meeting.
Starting my career in the advertising industry, I have been privileged both to advise some of the world’s top marketing companies (Pepsico, Coca-Cola, Gillette, and many more) as well as to work with individual entrepreneurs and startups. Working across several countries, I have managed other people’s companies as CEO, and also my own business – so I know the pressures and distractions all too well. In recent years I have spent time working with smaller organisations keen to grow and master their brand online. Drawing on specialists where necessary I offer a personal service from online strategy to website creation and digital marketing. I aim to demystify technology and make it work for you – ultimately to build a partnership helping your business deliver sustained, effective growth.
Wessex Web Workshop is located in the heart of Hampshire. You can reach us using the form below, or:
tel: 020 3287 7569